Self Tanners
Whatever happened to the normal fair healthy skin? Have the modern Americans started to dislike their own pelt? “Strange,” you may say. But nevertheless, take a look at the person standing behind you at the supermarket cash counter holding cartons of self tanners. The face is familiar but the skin looks different. “My God”, you exclaim. She is Dorothy, your own sister-in-law. Flashing a delightful smile at you she mutters, “Hi John, don’t I look great in my new tan?” That, incidentally, was your first introduction to self tanners.
Ever since Coco Channel came back from her sojourn in the tropics, wearing a superb tan all over her lithe and lissome body, people young and old alike started the craze for the tropical top-coat. Bikini clad sunbathers thronged the beaches whose only trouble seemed the lack of exposure to the bikini areas. However, this fad soon evaporated as doctors predicted skin cancer and premature aging due to exposure to sunlight. But people had already gone too far by then. And so this trend turned to fashion, there was no end to it and soon the market was filed with tanning lotions that commanded a short but brisk business.
After the departure of sun tanning and chemical tanning lotions for their obvious fatal effect, another tanning device reigned supreme for sometime. Called the Tanning Bed, it provided artificial rays for tanning and was considered a perfect solution for getting a near natural tan. But alas, that too found its doomsday as experts soon found that the artificial rays were worse than the original ones. The chapter on the tanning bed was closed with a nick name – Cancer Bed.
With the advent of self tanners with very little or no side effects, the old craze was renewed with much fanfare and finesse. People irrespective of age, sex or profession made it a habit of applying self tanners all over their bodies and the tan became a ‘must have’ with everyone worth his or her salt. Teenagers and adults hankering for that ‘golden glow’ made a beeline to the stores for getting hold of self tanners. It was as if they were waiting for something like this to come out in the market. The biggest advantage of self tanners is that, they are true to their customers. Self tanners can be self applied with apparent ease at the privacy of your home, and there is no need to seek any external help as well.